Partner Relationship Management (PRM): The Ultimate Channel Sales Podcast

11 - Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately

August 31, 2022 Magentrix Season 1 Episode 11
Partner Relationship Management (PRM): The Ultimate Channel Sales Podcast
11 - Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately
Show Notes

Partner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one another. 

  • But how do you know if your partner ecosystem is healthy?
  • Are there any measurements that can help monitor ecosystem health? 
  • And how can you identify deficiencies within your ecosystem before it’s too late?

Norma Watenpaugh shares insights on: 

  • How you can sustain a healthy partner ecosystem 
  • What you can do to optimize ecosystem health

Today’s guest, Norma Watenpaugh, has been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group.

She has a laser focus on helping companies achieve profitable results through strategic alliances, channels, and partner ecosystems.

Listen for all of Norma’s insights on maintaining a healthy partner ecosystem. 

Read the blog:  https://www.magentrix.com/articles/blog/Is-Your-Partner-Ecosystem-Healthy-31-8-2022

(0:00) Introduction
(2:30) What is a partner ecosystem?
(4:32) The shift to the ecosystem model 
(6:08) Gauging the health of the ecosystem – how it impacts the success of partnerships
(8:22) Establishing a Partner Ecosystem
(13:17) 1st Thing to Check: Ecosystem strategy 
(18:25) 2nd Thing to Check: Interaction and engagement amongst partners
(22:43) 3rd Thing to Check: Mutual benefits for partners
(23:42) Example of a healthy partner ecosystem 
(25:16) Norma Watenpaugh’s background in partner ecosystems
(26:39) Results to expect from a healthy partner ecosystem
(27:33) Conclusion