Partner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one another.
Norma Watenpaugh shares insights on:
Today’s guest, Norma Watenpaugh, has been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group.
She has a laser focus on helping companies achieve profitable results through strategic alliances, channels, and partner ecosystems.
Listen for all of Norma’s insights on maintaining a healthy partner ecosystem.
(2:30) What is a partner ecosystem?
(4:32) The shift to the ecosystem model
(6:08) Gauging the health of the ecosystem – how it impacts the success of partnerships
(8:22) Establishing a Partner Ecosystem
(13:17) 1st Thing to Check: Ecosystem strategy
(18:25) 2nd Thing to Check: Interaction and engagement amongst partners
(22:43) 3rd Thing to Check: Mutual benefits for partners
(23:42) Example of a healthy partner ecosystem
(25:16) Norma Watenpaugh’s background in partner ecosystems
(26:39) Results to expect from a healthy partner ecosystem