Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
22 - Live: The State of Partner Engagement and Partner Portals in 2023 & Beyond - Rob Rebholz, Aaron Howerton, Paul Bird
Let us know what you think of the podcast.
- The current state and future of partner portals (do we even need them?)
- Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal)
- Hear about what other partner tech providers are doing to meet expectations partners have in the current landscape
For a video version of this episode, see here: https://www.youtube.com/watch?v=5FkPi5I5wdI
The conversation started on these threads. We’ll be addressing the major points brought up by others from these threads https://www.linkedin.com/posts/adampasch_partnerships-partnerexperience-partnersuccess-activity-7039629574317490176-vIDU and https://www.linkedin.com/posts/aaronhowerton_partnerexperience-prms-activity-7039950524846067713-MrpM
Then we decided to give it a bigger platform to continue the discussion since these have been long-circulating thoughts in the partnerships space.
Hear insights from:
- Aaron Howerton from Atlassian on why partners don’t want to log into your partner portal and other current challenges partners face with PRMs
- Rob Rebholz, CEO of Superglue on how to create better partner experiences and drive portal adoption
- Paul Bird, Head Portal Wizard at Magentrix on:
- the root causes behind a lack of partner engagement with your portal and what you can do about it
- What Magentrix is doing to enable you with partner engagement tools both inside AND outside the portal
- And how Magentrix has pioneered AI-powered PRMs and is leading the way to an AI-powered future in partner management tech
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri
